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Memberships
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The power of diverse
thinkers
to accelerate
growth and positive change

Our collective of Independent Strategists help Responsible Leaders to break new ground in Innovation and Impact.

Overflow is driven by both profit and mission, with a comprehensive commitment to have a positive impact in leadership, inclusion, community, and sustainability concerns.

The quality and collaboration of
Independent Thinkers with distinct
perspectives fuel bespoke
projects and expert solutions
.

BESPOKE PROJECTS

Our core service is delivered by 50+ seasoned strategists across Innovation, marketing and design.


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EXPERT SOLUTIONS

Response to key challenges in
ethical AI strategy, internal innovation and fragmented markets.


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Clients

Responsible Business Leaders and impact investors who seek diverse perspectives and expertise to solve their unique strategic and transformational challenges.

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Collaborators

Freelance creatives, designers, project managers, analysts, technologists, and makers who want to be part of meaty and transformative projects.

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Consultants

Badass Independent - Indie - Strategists in marketing, innovation, design, and organization who want to be part of larger projects and more meaningful work.

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OVERFLOW
.
UNBOUNDED

Accelerating growth at the intersection of innovation and impact through three expert solutions

RESPONSIBLE AI
AI Strategies that
Mitigate Risk & Build
Customer Trust
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CREATIVE INTELLIGENCE
Unlocking Innovation
Potential Inside Your
Own organization
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INTERCULTURALISM
Thriving in a Changing
Landscape through Internal
and External Inclusion
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"Overflow identified opportunities to better connect with growing cultural groups. The work moved our teams to think more critically and make our marketing more powerful."

Judith Rubin,
Head Insights and Analytics, Puig

"Overflow's Responsible AI workshop was an eye-opening experience.The level of awareness and reflection it stimulated has fostered important ongoing conversations in our workspaces and beyond."

Carolyn Hou
New York Lead Women in Innovation

Independent
.
Together

A global community thriving in collaboration

Building insight from
our best practices,
cases and expertise.
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Sharing our diverse
innovation, thought
leadership and IP
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Connecting to exchange,
build relationships
and work together.
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I joined Overflow to access clients who share my values. And to have Market as my one impressive dynamic storefront.

Marcia Lorente, Consultant Member
Surfergirl

Insight provides on-demand access to a treasure trove of industry reports and studies—all consolidated in one place.

Ram Raja, Consultant Member
resonant.agency

I’ve long felt that a sustainable, humanely inclusive, and creative path would be isolating, but Overflow built a community that dares the independent to dream collectively.

Ben Doepke, Consultant Member
IX

The quality and diversity of the strategy consultants we have received from Overflow is phenomenal. Senior thinkers at our fingertips with a wide range of category expertise is a dream come true. Thank you!

Phil Smith, Managing Director,
The Mixx

A MASSIVE thank you. Such a wealth of experience and insights from such a group is unprecedented and beyond valuable. We now feel reignited in our commitment to our purpose and our organization.

Rafael Herrera-Lasso, Global Marketing Director, Pfizer & Board Chair
OutCycling

Founding members

Michael
Reeder

Michelle
Lee

Franck
Vinchon

Eduardo
Ibarra

Marcia
Lorente

Caroline
Krediet

Micki
Boas

Gonzalo
Cerezo

Laura
Tapia

Ella Britton
Gibson

Debbie
Brandwene

Ben
Doepke

Phil
White

Jennifer
Abad

Gary
Bonilla

Eric
Pakurar

Lani
Hayward

Susana
Vidal

Chuck
Welch

Michael
Reeder

Michelle
Lee

Franck
Vinchon

Eduardo
Ibarra

Marcia
Lorente

Caroline
Krediet

Micki
Boas

Gonzalo
Cerezo

Laura
Tapia

Ella Britton
Gibson

Debbie
Brandwene

Ben
Doepke

Phil
White

Jennifer
Abad

Gary
Bonilla

Eric
Pakurar

Lani
Hayward

Susana
Vidal

Chuck
Welch

Michael Reeder

Founder Smiling Lions

A failed novelist, art school dropout & lover of ideas, designing strategies for startups, brands and agencies that are grounded in optimism, courage and empathy.

See Michael's profile

Michelle Lee

Principal at Uncommon Sense

Bringing together brand and digital strategy, research, innovation and behavioural science in order to deliver an uncommon perspective that make awfully good sense.

See Michelle's profile

Franck Vinchon

Founder Neon42

Multi-awarded brand and communication strategist and innovative thinker. Empowering marketing executives to keep consumers. stakeholders, competitors and tastemakers always in awe.

See Franck's profile

Eduardo Ibarra

Managing Partner CAWA

We exchange our unorthodox experiences & solutions for your problems. We're like a bazaar bazaar. Slightly less bearded, but definitely lady-like.

See Eduardo's profile

Marcia Lorente

Founder of Surfergirl®

In business to make art accessible and promote women artists. I help sustainable companies express purpose through art and Brand Poetry, marketing that feels like art.

See Marcia's profile

Caroline Krediet

Founder at Imp Strategy

A brand strategy consultancy, built on empathy and empiricism. All types of brand challenges welcome.

See Caroline's profile

Micki Boas

Founder MBoas Consulting

Fixing broken systems and solving problems for risk taking and forward thinking companies who want to reinvent their industries and catalyze growth.

See Micki's profile

Gonzalo Cerezo

Gonzalo Cerezo Consultancy

Anthropologist with extensive experience in decoding the meaning of brands and consumers, focusing on innovation and committed to finding better ways to make a better world.

See Gonzalo's profile

Laura Tapia

Laura Tapia Consulting

Marketing capabilities consultant and advisor transforming the overall performance of global organizations through strategic decision making tools and skill development.

See Laura's profile

Ella Britton Gibson

Principal, Agents of Slang

AOS uses culture, social, entertainment and tech to unleash the power of modern diverse consumers for brands.

Debbie Brandwene

Principal Therefore Strategy

Award winning senior consumer insights leader with a future facing consumer view and expertise in transforming insights into opportunities for large companies and start-ups.

See Debbie's profile

Ben Doepke

Principal, IX

Brand Mythologist and Ethnographer identifying the essence and boundaries of brands and ensuring brand decisions carry due reverence for our state of human being.

See Ben's profile

Phil White

Co-founder & CSO Grounded World

Grounded is a boutique, B-corp certified social innovation and brand activation agency thriving at the intersection of brand experience, commercial strategy and social impact

See Phil's profile

Jennifer Abad

Founder Guia Brand Planning

Researcher, planner, multicultural expert all-in-1. Applying a planning eye to consumer research with tailored methods. I have a passion for getting to the heart of the question.

See Jennifer's profile

Gary Bonilla

Co-Founder Fastmora.

We pilot transformation, with codified methods and results seeing in growth and operations. I continue to be challenged and inspired by the work I do on a daily basis.

See Gary's profile

Eric Pakurar

Founding Partner Dirt Marketing

Cleaning up marketing since 1997, Dirt is a new model to inspire and organize daring, attention-worthy, and behavior-changing marketing — in any place it needs to come to life.

See Eric's profile

Lani Hayward

Founder WOVEN Consulting

I weave brand and culture into business strategy and help leaders and industry partners define and align their business, brand, product, and operations with purpose.

See Lani's profile

Susana Vidal

Founder Shift Innova

Helping business leaders create new sustainable business models to achieve their organizations’ sustainability goals with a proven customer centered process.

See Susana's profile

Chuck Welch

Co-Founder Rupture Studio

Strategist and creative problem solver with the ability to bridge between the street and the suite, connecting world-class brands to culture and driving growth .

See Chuck's profile

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