Access to the largest and most up-to-date consumer database (e.g. YouGov America), the most robust global social listening tool (e.g. NetBase), and the best-documented library of marketing cases in the world (e.g. WARC).
Until now, these resources have been out of reach for independent consultants because the licenses are too expensive and the interfaces too complicated. The huge investment of time and money required for access was only possible for large companies.
WORKS IN THREE EASY STEPS:
Purchase an annual subscription to Overflow Insight
Select and brief a trained Overflow analyst to mine the results.
The analyst will provide a plan and the work at an
hourly rate of $30.
OVERFLOW SELECTED THE MOST ROBUST, RIGOROUS AND CURRENT RESOURCES AVAILABLE:
Databases (i.e.YouGov) allow you to explore consumer attitudes, opinions, and behaviors in a category, unlocking brand affinities and media consumption, hobbies, and interests.
The panel data is updated continuously, so you can stay on top of rapid changes and trends.
Library (e.g.WARC) of research, best practices, and global case studies. You can use its resources to strategize, plan, create, and deliver more effective strategies.
Overflow Members can contribute perspectives and cases to the Library gaining global visibility with a highly valuable audience.
Social Listening (i.e. NetBase) is a global platform that allows you to analyze people, brands, content, and conversations across all social platforms, including blogs and forums.
With global social listening platforms (e.g. Netbase), you can develop data-driven strategies based on real-time insight, monitor campaigns or reputation, and identify the best influencers and partnerships.
Better research resources will help you integrate better insight into your proposals and projects. This improves your chances of winning assignments and creating more satisfied and loyal clients. Overflow Insight access and analyst fees are easily justified as a pass-through client expense.
Overflow Insights is a “win-win” for you and your clients.
INDEPENDENT . TOGETHER